You desire to make the best first impression you can when making new connections for your company. Your business cards provide significant influence in the outcome of that first perception. With this article, I will talk about some of the ways your business cards influence first impression results.
As an example, what is the impression you can find yourself remaining with when you meet up with an individual who hands you a business card printed on paper with considerable sturdiness vs the identical business card printed from a computer at their home on inexpensive flimsy paper? The substantial weight paper delivers an impression of the individual that provided it to you of strong competency and steadiness. The business card printed on lightweight paper leaves an impression of weakness. I believe it is apparent which impact is more prone to influence the desire to do business.
Okay, so you may want to have cards produced by a professional business card printing service on heavy-duty paper. Paper weight is specified several ways. One system for measuring paper weight is the point system. Most professionally printed business cards are printed out on either 12pt or 14pt cardstock. Cards produced on stock with these weights offers the more substantial feel needed. Also, in case your printing service applies a Ultraviolet overcoat to the cards this can give added stiffness and sturdiness. ( A good paper weight comparison chart is available for your review at: www..paper-paper.com/weight.html.)
Extra tactile feel can be added to your business cards by getting them printed utilizing a raised ink technique. The ink used with this sort of printing goes through a process which makes it arise higher than the paper surface area when it cures. Hence it gives a tactile feel which flat ink printing fails to supply. Like the feel of durability from making use of heavy weight paper, the sense from raised ink is considered as being a more substantial stronger experience.
What are some considerations for your business card design ?
A great deal of clutter of the information on your business card might cause your business card to get discarded prior to it being actually examined. Therefore, maintain your information and design concise so it is uncomplicated to read. Put in priority the information you would like to present. The top priority item needs to be stressed and lead the reader to the additional information on your card. I recommend that you concentrate on the most recognized reason people want to work with you. Then you create a name, a slogan, a logo or something which you can use upon your card to catch awareness focusing on that number one reason. This should make the viewer want to learn more about you and look at the rest of the data on your business card.
The more quickly the reader can determine what you and your business is about, the more successful your business cards can be. A business card is merely 2″ x 3.5″ in size, hence the quantity of text you can place on your card will have to be modest. A slogan, a name, a company name, and information about how to make contact with you like a telephone number is usually crucial.
Many times there is information besides just the name and contact information you want to communicate. There is simply not enough space for additional text. This is where the utilization of pictures and images can be used to convey extra important information. For example:
– a professional portrait picture of you smiling, can create a feeling of friendliness, comfortableness, and personalize the attention. (also makes it easy to identify you again)
– a good photo of a product you market can show exactly what you offer.
– a business logo image can assist you to cultivate branding for future effortless identification of your business.
Therefore should you want to maximize the information your business card delivers consider utilizing photos.
Research has shown the fact that color utilized on any document will have more readers than just black and white. This is true for business cards likewise. So, take advantage of color upon your card but try to use it in a manner that pleasantly attracts recognition, however does not cause it to be more complicated to understand. You might make use of color to separate separate sections of information. For instance put it to use to spotlight critical contact details like your phone number.
It is advisable to keep your design simple and easy to read through. Keep in mind that a first impression is a thing which remains within the thoughts of the folks you connect with, and will be challenging to impossible to modify. So, take into account diligently the impact you desire to make with your business cards for your business success.
Have a professional designer create your business cards for you at no cost to you. To get started all you need to do is submit our contact form on the Raised Ink Business cards product page.